A new app that helps you search all your personal online content in one place!

Primadesk is a revolutionary new app that helps you search, manage and backup all your personal online content in one place. It supports over 2 dozen top web based applications, such as Google, Facebook, Hotmail, Flickr, Dropbox, Sugarsync,Orkut, Snapfish, Zoho, Smugmug, etc. With one click you can search through all your online content, and personal cloud content. You can search content by topic, date range, and content type. Primadesk provides you with a unified view of all your online content. You can view, and mange all your content (email, photos, documents, etc) in one place. You can easily copy content from one service to another.

Primadesk has a useful single sign-on feature that lets you access all your email, and web accounts with one username and password. No more tracking multiple mailboxes on multiple websites. Now you can view, reply, and search all your email in one place. You can also view messages from multiple social networking sites. PrimaDesk lets you drag and drop photos and documents between different web providers (e.g. Facebook, Google+, Picasa, Flickr, etc), and between the web and your desktop. You can email your photos to anyone from any of your online accounts right from your mobile device. Primadesk helps you put your information in the cloud without any obstacles, or, worries about logging in, data formats or device type.

Primadesk also lets you back-up your cloud data. You can back-up data at the directory or album level, or back-up the entire account. Primadesk uses 256-bit encryption, and has multiple layers of security that protects your data, and ensures that individual site passwords are never exposed. Primadesk does not store any content on its server, unless you choose to backup your content. It only shows you a virtual view of your content and the content actually resides in the appropriate services (Google, Facebook, etc). PrimaDesk gives you control over your online content.

Features:

* Single access to all your email accounts
* Drag and drop photos and documents between web providers and between the web and your desktop
* Search across all your personal online content in a single operation
* Unified view of all your online content
* Uses 256-bit encryption
* Backup your cloud data at the directory or album level or the entire account
* Supports over 2 dozen services.

Sell Sell Sell

If you have a Facebook or Twitter account set up and think it is open season to pitch your products like crazy you will never have any followers!

You have to establish some sort of relationship before anyone will buy from you and social media is no different. Its like walking up to someone at a coffee shop and asking for their hand in marriage… you may want to go out on a few dates first, meet the parents, you know, take it step by step. If you clobber prospective clients over the head and try to drag them back to your cave its just going to backfire. So the opposite of this is to just build relationships with anyone and build a following. This is generally not a successful strategy either. These people will not have a cohesive interest for you to help them with.

The key is to build a following of targeted current customers and prospective customers by offering value. Yes, you heard that right I said current customers. As you may recall in your Marketing 101 class there is a Marketing Pyramid with current customers on top. Remember they are the easiest to sell new products and more products and services. I think this is one area that social media management can help you leverage your current success. I can’t tell you how many times a good customer told me they did not know we offered X product… So this is where the constant communication of a Facebook page can really help remind your current customers of your capabilities as well as keep your name in front of them. So are you selling in every communication? Are your followers tuning you out because there is nothing in it for them? This may be worse than not having a presence at all! Here are a few questions to consider. If you don’t have any social media set up yet still consider the questions.

How to Generate Free Web Traffic within a Very Short Time

Every web site owner and web marketer is acutely aware of the indisputable fact that irrespective of how valuable service or product their web site provides, it doesn’t merit anything if it can’t generate web traffic. To paraphrase, zero internet traffic means nil cash. And that’s the reason the problem “How to generate web traffic?” used to be, is and will definitely be maybe the most distinguished problems among web site owners and search engine optimisation gurus alike.

Generating internet traffic is not always simple. Though lots of the common search engine optimisation strategies used to generate web traffic appear very simple, it might take several weeks or even months before a web site begins to generate decent amounts of traffic.

The challenge becomes even more complex if we consider the undeniable fact that the most important traffic is in fact the niche net traffic. So, as a web site owner you must essentially aim for reaching steady flow of carefully targeted visitors, if you actually want to drive sales and establish a profitable online business.

So, what are the easiest paths to generate web traffic? In reality this is an especially debatable topic and folk are often confused by the great number of the most commonly suggested strategies.

Many web marketing experts say the best and the easiest way to drive tons of very targeted web traffic to a site is to actually pay for it. The question that maybe straight away pops in your head is “Why should I spend money for traffic if I’m able to generate web traffic free of charge?” The most typical answer given by people in favor of paid internet traffic is that paid internet traffic basically offers bigger quantity of visitors to a web site and these visitors are often prepared to turn into into sales.

Without reference to the advantages paid internet traffic can offer, you’ll be able to benefit from just the amount of web traffic you are able to pay for.

At the same time, there are numerous ways to generate web traffic and these methods are absolutely free and may as well offer great results. As an example, you may have nearly unlimited amount of web site visitors by advertising your internet site with the help of articles or videos. Similarly, if you submit your content and/or videos to web sites that have your web site’s core topic, you’ll actually benefit from very targeted traffic freely.

Of course, article promoting isn’t the only way to generate web traffic. You may also employ various inlink building methods that won’t only help you to generate targeted traffic but will significantly raise your site’s search engine positions. Put simply, your site will begin taking advantage by the unpaid traffic coming from search engines plus from the traffic arriving from all the niche sites where you have published links to your site.

Button Creator Tips: 6 Easy Ways to Increase Your Website’s Conversions

One of the most challenging yet rewarding aspects of operating a website, particularly one selling some kind of product or service, is the process of maximizing conversions.

Conversions are those visitors to your site that ‘convert’ insofar as they take the desired action – buying your product, or signing up to your mailing list, for example.

Your site’s conversion rate is pivotal to the success of your online efforts as it more often than not correlates directly with your bottom line profitability.

Higher conversion rates equal greater profits – in this article we’ll help you on your way to both, with some simple ‘button creator tips’ you can implement today.

These tips are centered around one of the most important elements on your web page – the ‘call-to-action’ button design, a component that on its own can significantly affect the conversion rates on your site.

Tip #1: Check for Correlation.

Before you even start tinkering with your web site design, you need to take a moment to consider what you’re actually trying to achieve on the page in question.

What is it that you want visitors to this page to actually do?

As a rule of thumb, you ought to be focusing on a single ‘rimary action’ per page (there’s so little time to communicate a page’s purpose that more than one message generally over-complicates matters and dilutes conversion rates), and this ‘ingle-most important action’ needs to correlate directly with the expectations of your site’s visitors.

How do you know what the visitor is thinking – what their expectations are likely to be? Well, this pretty much comes down to three things:

i) Common sense. More often than not, it’s pretty obvious what people searching for specific terms/content are ‘looking for’. If someone searched for “Replacement Sony TV Remote” you’d have a pretty good idea of their expectation on clicking though to a site from the search results.

ii) Your innate understanding of your customers’ wants and needs… their ‘ain’. Over time you’re likely to have developed a ‘gut feel’ for your customers’ wants and needs, from your ongoing dialogs and from customer feedback.

iii) Stats. Take a look over your site analytics data and see where people are being referred to your site from, and what search terms were entered by your organic, search engine traffic.

These three things combined will give you invaluable clues to the likely state-of-mind your visitors will be in, when they land on your web page.

So, given their likely state of mind and their expectations you need to deliver; you need to give the visitor a clear, straightforward means by which they can get what they want.

That’s basically what we mean by correlation – aligning your primary page objective with the expectations of your visitors. If they’re not aligned, you’re going to find yourself taking visitors further away from what it is they want from your site.

Tip #2: Call-to-Action Button Size.

When you’re designing call-to-action buttons for your page, think ‘slightly over-sized’.

The competition for attention on most pages is huge; headlines, header graphics, menus, images and more… all compete for the attention of your visitor, so you need to use slightly larger buttons where possible (but not ridiculously large!) to ensure you get visitors to ‘zone-in’ on the call-to-action device.

Tip #3: Call-to-Action Button Color.

As with size, color is a designer’s secret weapon for grabbing attention, especially when the choice of color contrasts well with the rest of the page content. Bolder colors like reds, yellows and greens are often the marketers’ preference, as they stand out well against the page background and text (as well as holding their own against other image content in the page design).

There are other considerations to bear in mind, however. There’s actually much written about color psychology that may in fact influence the visitor’s likelihood of clicking.

Red, for example, is considered a “stop color” (it’s a color used for warning signs worldwide) which may grab people’s attention better than, say, green. Similarly, yellow is considered to be a ‘positive’ or ‘happy’ color and also reportedly aids concentration, so that might be a good choice too.

My recommendation would be to start out testing yellow, orange and/or red button colors and see how you get on. Whatever color you opt to use, make sure it compliments (but contrasts with) your overall site design.

Also, I would suggest that once you make your color selection, you use it consistently throughout your whole site.

Tip #4: Call-to-Action Button ‘White Space’.

This is an important tip, and one that most website owners miss by a mile: make sure your calls-to-action have ‘room to breathe’ on the page. If you pack lots of content and design elements around the button, it’s too easy for people’s attention to be diverted away from the button itself.

Make sure you give some room around the button graphic so that once a visitor’s attention is locked on, it doesn’t get unnecessarily drawn away.

Tip #5: Call-to-Action Button Text label.

Use descriptive terms, not generic phrases like “Click here”, “Download” or “Submit”. These generic examples are nondescript and do nothing to reinforce (in the mind of the visitor) that this button-click is going to result in an expected action.

Conversely, using button labels such as “Download Free Report” or “Join Our Mailing List” or “Add Product X to Shopping Basket” leaves the visitor in no doubt as to what the result of their click will be.

Remember, you need to make the process of satisfying the visitor’s expectation as quick and painless as possible.

Making every step as obvious as you can is crucial to conversions.

Tip #6: Split-Testing Call-to-Action Buttons.

This is perhaps one of the most important tips of all.

Since there’s no ‘one-size-fits-all’ approach to designing the perfect call-to-action (this will ultimately depend on your market, your visitors, your site design, etc.) the only fool-proof way to design the perfect call-to-action is to run tests.

What is Split-Testing?

In simple terms, split testing is taking two elements of your web page design (so, let’s say a red call-to-action button and a green one) and setting up an automated test (using a tool like Google’s free ‘Website Optimizer’) to split the traffic arriving at your site between a version of the page using button ‘A’ and a version using button ‘B’.

After a while, your chosen split-testing tool will reveal which of the two button designs has the most beneficial effect on conversions (i.e. which button got more clicks). From there you can simply stick with the better-performing button, or perhaps move onto another test, say ‘different text-labels’, for example.

In this way, by running a series of definitive tests, you can establish to a very high degree of certainty the ideal button size, color, position and text. And you could then apply that new-found knowledge across your whole site for maximum impact on conversions.

In Conclusion.

Taking the time to think about your call-to-action button designs, and to test the different component parts of your call-to-action buttons (in line with the six simple tips above) will get you a step closer to maximizing the conversion rate on your web pages.

To speed the process of designing high quality call-to-action buttons, you can use download some free button creator software such as the ShoutDesigner Button Creator (Google ‘ShoutDesigner’ for more information).

To Do List Software: 6 Quick Tips for Getting More Done

For many of us, the pressures of daily life – particularly our working lives – demands that we have in place at least some rudimentary form of task management system, to help us juggle our burgeoning work-loads.

Without at least a semblance of a system in place, not only are we less productive – able to cope with fewer projects and tasks – we also risk affecting our personal lives, or worse.

Indeed, such are the pressures associated with a modern lifestyle that the resultant stress can itself be, quite literally, a killer.

In this article we take a look at a selection of 5 tips – all of which will help you better manage your time, get more done, and reduce your stress along the way.

Tip # 1: Capture all your tasks the moment they occur.

With the ‘average manager’ these days accountable for upward of forty ‘live’ projects, and with each of these projects chock-full of tasks, there’s little wonder we all forget things from time to time.

The problem is a physiological one – humans simply aren’t designed for holding complex sets of interrelated (yet constantly changing) information in our short-term memories.

Trying to retain all of our projects, tasks, timings, their interrelationships, dependencies and other subtleties – themselves all constantly changing from one day to the next – is like trying to keep hundreds of plates spinning on top of poles balanced on shifting sands.

Without employing some kind of system, you’re setting yourself a daily memory feat even the most seasoned magician would be proud of.

Not only is it impractical and ineffective, it’s also incredibly tiring, physically. I’m sure you’ve come close to that burned-out sensation at least once in your working life.

The solution?

Write it down, add it to your list, fire the task into your to do list software. Whatever system you employ, you need to ‘offload’ the responsibility of remembering your tasks onto that system. Make your system do the heavy lifting where it can, so your energy is reserved for the ‘doing’.

And do it as soon as the task occurs to you – don’t leave the task of retaining task data to your beleaguered memory.

Tip #2: Break larger tasks down into projects.

Bite-sized pieces – that’s how you digest a large meal, right?

This may sound obvious, but a surprisingly high percentage of people make the mistake of listing tasks that are vague, non-specific items – often they’re more like ‘statements of intent’ than measurable tasks.

In effect, they’re trying to swallow the whole task down in one big chunk.

These overly-vague tasks are what David Allen (author of the bestselling book ‘Getting Things Done’) refers to as “Amorphous Blobs of Un-Doability”.

‘Increase sales by 10%’ would fall into this category. You should be asking the questions: “How am I going to increase sales? What are the steps required, one by one, to get me to that end-goal?”

These steps are your tasks; the wider purpose is the project.

Take time to review your to do list and convert all of those ‘big hairy tasks’ into projects, with a series of baby-steps within those projects. When working through your projects in this way you’ll have a greater sense of purpose (and of achievement – you’ll be crossing lots of tasks off, rather than starting at the exact same entry, day in day out).

Once you’ve worked your projects down to more manageable steps, you need to do one more important thing…

TIP #3: Identify Your ‘Next Actions’.

Once you have a list of tasks making up each of your projects, you need to evoke a shift in your mindset and completely ignore all but the next action for each project.

I say ‘change your mindset’ because, if you’re like most people, you’ll likely end up looking over and over your to-do list during any given week. Partly to see what’s coming up and, perhaps, partly out of desperation.

The point is, reviewing your list over and over itself doesn’t really get you anywhere. In fact, it can be quite demotivating!

It’s far better to make sure you are crystal-clear on the next actions for each project, and then do them – stick to only these tasks.

This one change in working will produce dramatic results if you adhere to it for a few weeks. You’ll be surprised how much more productive your work becomes (and how much more free time you end up with, as a result).

Tip #4: Be ruthless.

Does the task you’re looking at really need to be done, by you, right now, or at all? If it doesn’t then park it. Move on.

You need to be utterly ruthless about your time and energy. You already likely have too much to do, so when you’re looking at a pile of things needing doing start out with the attitude “No. You’re not getting on my list”.

Make it harder for tasks to get onto your list and/or to stay there.

Work to de-clutter your to do list; deleting things that aren’t important, filing things for future reference (if they can wait) delegating or outsourcing tasks that you (truthfully) shouldn’t be working on.

What’s left will be your actual to do list. The things that must be done, by you, now. These are your most productive tasks.

As well as being ruthless about what ‘makes your list’ you also need to be utterly ruthless about blocking unwanted distractions.

We all suffer endless interruptions in our day; phone-calls, emails, meetings, messages, colleagues. It’s frightening when you add all these interruptions up.

The best way to protect yourself from these distractions is to simply reserve a portion of your day for your most productive work. If your mornings are where you do your best work (and perhaps a couple of hours after lunch) then block those parts of the day off, metaphorically – and defend them vigorously.

During these ‘blocked-off’ periods switch off your mobile, refrain from checking your e-mail or messages and let your colleagues know you’re unavailable for meetings or water-cooler chats.

It may sound simple, but taking this one step will give you an instant, sustainable productivity boost.

Tip #5: Use a trusted system.

If you’re planning to use To Do List Software (generally a good idea since it makes keeping on top of your projects and tasks far easier than managing them otherwise) you need to make sure you can trust your chosen system.

Pick the wrong tool, one that doesn’t have the features you need (or one you’ll end up finding a chore to use) and you’re unwittingly setting yourself up for failure, further on down the line.

Whatever you choose (and the good news is that there are plenty of to do list software products to choose from) it should be simple and enjoyable to use – you want to be able to quickly add tasks to your projects – but at the same time should be able to competently handle prioritization of your projects and tasks in a logical fashion.

Only once you start ‘trusting’ your to do list software will you start to feel the positive benefits of reduced stress and pressure.

Hopefully, the five tips above will help you get more organized and work in a more productive manner. And with a healthier, more productive approach to your work you’re sure to find yourself achieving a better work-life balance.

To find out more about a great free tool you can use to manage your tasks, Google ‘ShoutDone’ – a great to do list software product from Shout Internet.

Why are Websites important for Small Businesses?

The typical small business owner today puts in long hours every day in an attempt to make their business successful and profitable. In addition to sweat equity, and the normal expenses for daily operation of the business, attention has to be given to quality advertising and effective marketing. Both the advertising and marketing, while necessary, are expensive and often times hard to justify for the small business owner on a limited budget. This is where the website and establishing a strong web presence comes into play. A part of every budget for advertising and marketing should be dedicated to establishing a presence on the internet. This form of advertising and marketing is one of the most cost effective ways of getting the needed recognition for the small business owner. In general, the cost to setup an excellent website will be less than a single full page advertisement in many publications. One should expect to allocate between $600 and $1200 for a great site with five to eight pages and then a yearly domain name/hosting fees of approximately $75. These pages can be used to tell your audience who you are, what your specialties are and what makes you different from your competition. Once you have established your presence on the internet, you don’t have to stop there. Your website can be and should be a continuing work in progress. You need to keep it fresh and as your business grows, your website can be easily expanded to keep up with your growth. Any enhancements to your website can be done in small increments so that you are able to comfortably afford to make the upgrades to your site.

When looking into a website, do your homework before you contact a website designer. It will be much easier for both you and the designer if you have an idea of what you want and what websites you are competing against in your business area. Important design features and color palette are important as well as what information you want the individual web pages to cover. This will ensure that you get an accurate and timely proposal from your designer.

While we are on the topic of web designers, please make sure you spend your money on a web design company that has a good reputation, does high quality work and will produce your site in a timely manner. Your brother’s son or your next door neighbor who know something about making websites is almost never a good choice, no matter how cheap it is!

Once you have a working website, the next task is to get you recognized by the major search engines. This is by far the most important part of establishing your web presence. This process is called search engine optimization (SEO) and is a time intensive process for someone to do. This article will not get into the details of what needs to be done for effective SEO. What you need to realize is that you should budget approximately $1000 per year for this critical work. As a final word of caution, only contact this work with a reputable SEO provider. This is not an overnight process and you should expect that someone will work hard to get you results.